The Internet has moved from its humble beginnings as a collection of static pages to a vibrant community of dynamic websites. Users expect new content, images and stories to be produced daily - if not more often! By providing web users with interesting and engaging new content on a regular basis, you increase your page exposures and marketing opporturnities. Users will return more often to your site to engage with your new material and this provides you with real brand reinforcement opportunities.
This is where the power of Content Management Systems (CMS) comes in. A CMS provides tools for you to upload and manage content (text, images, videos, etc) to your website. It allows you to organize and present this content in a fun and engaging way. A CMS will allow you to tweak the content of your site and make many minor changes for a fraction of the cost of traditional printed media. A CMS is vital for smaller businesses who do not have the resources to keep a team of expensive web developers.
Simply put - a CMS gives you the freedom and the power to build your brand, engage your potential customers and increase market opportunities for a fraction of the cost of hiring a web development team.